Here is your midweek jetpack of Amazon seller news, updates, and other useful clicks for your e-commerce business…
FBM Overage Fees on Returns
Amazon’s new policy on overage costs for returns went into effect this past Saturday. The new policy, which only applies to FBM orders, states that sellers will now have to pay for correction charges assessed by shipping carriers. These correction charges were shouldered by Amazon previously.
But, customers don’t always return their purchases in the original packaging, which may cause carriers to issue correction charges. So what happens then?
Needless to say, this policy is creating chaos in the seller forums.
Despite the negative reactions, Amazon says that it was working on improving and clarifying return instructions to better communicate the importance of tight and light packaging.
Read the full story here.
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Amazon Expands ‘Buy with Prime’ Checkout Program
Buy with Prime, a service launched last April that lets merchants add the vaunted ‘Buy with Prime’ badge to products on their own websites, just got a whole lot bigger.
According to Amazon, the service, which was previously by-invite only, will be available to all US sellers starting January 31. The Buy with Prime program allows Prime members to shop on other retailers’ sites using their Amazon accounts and receive free, two-day delivery.
Moreover, Amazon is also unveiling a new feature on the program which allows merchants to show ratings and reviews from their Amazon listings on their own sites.
Amazon, however, has not yet disclosed how much merchants will have to pay to join the Buy with Prime Program.
Check out buy with prime here.
Quick Stats on Amazon Shopper Behavior
Emplicit, an Amazon-partnered e-commerce agency, recently conducted an online consumer survey on the behavior of shoppers on Amazon.
Here are some key takeaways from the survey:
- 86% of survey respondents say they have purchased a product from a brand they’ve never tried before on Amazon.
- 35% of survey respondents say they use Amazon is to discover new brands.
- 80% of respondents claim they check out “similar items” and “others also bought” items that Amazon displays.
- 60% of respondents say that multiple product images are what visually helps them the most while shopping on Amazon.
- 27% of respondents check the seller’s website first prior to making a purchase if they are not familiar with the brand or product.
- 24% of respondents will check if the seller is selling cheaper directly from their site.
- More than half of the respondents say that their purchase decision is not affected by whether the product is fulfilled by Amazon or by a third-party retailer.
- 29% of the respondents don’t care about the fulfillment method as long as delivery is guaranteed.
Read the full story here.
Seller’s Guide to Amazon A-Z Guarantee Claims
A-Z claims, when resolved in the buyer’s favor, can have a negative impact on your account standing. It’s very important to understand this policy, and how you can protect your seller account to make sure it remains in good standing.
Chris Grant recently released a complete guide which covers everything you need to know about A-Z claims. It discusses in detail what the A-Z Guarantee policy is, how you can protect yourself from Amazon A-Z claims, and what claims for property damage and personal injury are.
Learning Opportunities This Week
We’ve collated some of the best learning resources for your Amazon business from this week. Check them out!
Informative Blog Posts
- Amazon FBA Return Policy: Everything an Amazon Seller Should Know in 2023 by Sagemailer
- Understanding Amazon Account Rating 2023 by Seller App
- What to Sell on Amazon FBA in Q1 2023 by Jungle Scout
- A Comprehensive Guide to Selling Beauty Products on Amazon by Seller App
- Problematic Products by Chris McCabe of Seller Performance Solutions
- Overcoming Overwhelm in Your Amazon FBA Business by Full-Time FBA Podcast
Other Quick Clicks
- Amazon and Walmart take different paths to same small businesses
- Amazon launches in Belgium
- Best 10 US Amazon seller conferences in 2023
- Amazon’s checkout tech goes live in community groceries
Thank you for reading. If you have any questions, comments or violent reactions, let us know below!
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