Here is your midweek jetpack of Amazon seller news, updates, and other useful clicks for your e-commerce business…
Sellers in an Uproar as Amazon Links Business Names to Seller Forum Profiles
A few weeks ago, Amazon announced the anticipated feature updates for the new Amazon seller forum.
For the most part, the new features will give the forum platform a huge facelift and improve searchability, relevancy of topics and answers, and user experience.
However, it has surfaced that the new forum user profiles will also display each seller’s business name instead of private forum-exclusive usernames. This has created an uproar in the seller forums for obvious reasons –mainly the violation of privacy which opens up opportunity for dishonest sellers to harass others and target businesses with malicious intent.
It also discourages authentic sellers from sharing honest opinions in fear that those in disagreement can access their private information.
“As the selling community grows, we believe that showing business names will help increase trust and mutual respect amongst sellers. It’s also another great way to network and learn more about the other sellers you engage with in the forums.” says Tiff_Amazon — an Amazon representative in the current seller forum.
Do you think Tiff’s last name will be fully on display soon too? Fat chance…
New Sales-based Financing Solution for Eligible Amazon Sellers
Amazon is partnering with Parafin, a US-based provider of growth capital for sellers, to launch a new financing solution – a merchant cash advance.
According to Amazon, “your business can receive between $500 and $10 million for a fixed capital fee with a flexible payment schedule linked to a predetermined percentage of your business’s future sales until the funding is fully paid off. There’s no interest, no personal collateral required, and no late fees.”
If you’d like to see if you are eligible to apply, head over to Amazon Lending.
Amazon Unleashes New Ad Features and Capabilities at unBoxed 2022
Amazon recently unveiled new ad features and capabilities to make the platform more competitive against Google and Meta’s cookie-led advertising platforms.
Key Updates include:
- Rewarded Sponsored Display Ads – brands may now reward customers who purchase the featured product with Amazon credits.
- Sponsored Display Ads – now available to brands that don’t sell on the Amazon platform. Currently only available to select US advertisers on Twitch.
- Digital Signage Ads – allows brands to purchase out-of-home placements in Amazon Fresh stores via Amazon DSP.
- Sponsored Display Video Creative – enables small and medium-sized businesses to easily create and measure video campaigns.
View the latest releases and updates from Amazon Ads here.
Learning Opportunities: Holiday Selling
Here are some of the best Q4 learning opportunities we’ve collated from last week:
How to Avoid Listing Suspensions Due to Safety Concerns This Q4
There’s never a good time to have a listing suspended for safety concerns, but come Q4, the effects can be devastating.
This blog post from ecommerceChris gives great insight on Amazon’s policies on product safety, detailed instructions on how to get a suppressed ASIN reinstated, and tips on how to stay compliant with Amazon product safety policies to make sure your listings don’t get suspended.
Keep this info fresh to help avoid any suspension gremlins that may try to attack in the future.
Other Quick Clicks
- Amazon readies electric vehicles for holiday deliveries
- As holiday scams surge, BBB and Amazon release new tool
- The NYPD has joined Amazon’s Ring Neighbors surveillance network
- Amazon looks to “Subscribe and Save” to boost branded partnerships and grocery spend
- Inside the underground market for fake Amazon reviews
Thank you for reading. If you have any questions, comments or violent reactions, let us know below!
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